For six years, under the label MINI ETIQUETTE, we have been developing approaches to transform the deadstock of major fashion companies into new childrenswear and return these materials to a second lifecycle. For us, reuse is not a matter of image but a necessity.
Our response is revaluation: what has lost its purpose for some becomes material to continue work with for us.
With MINI ETIQUETTE, we offer answers to the industry’s excessive resource consumption by presenting viable alternatives.
Redesign encourages collaborative processes: all actors along the supply chain work together toward a more resource-conscious future. Alongside conceptual depth, we place great importance on quality and on uniting aesthetics with functionality.
Based on our collaborations with partner companies, we have developed a three-part cooperation model:
Deadstock Supplier Fashion companies that aim to return unsold garments and overproduction into a second lifecycle.
Distribution and Production Partner Companies with an established customer base that support sales and production.
MINI ETIQUETTE We guide the conceptual and aesthetic development of a high-quality, durable, thoughtfully executed redesign.
Together, we create a transformation model that shows how circular fashion can operate even within larger industrial structures.
