Concept

MINI ETIQUETTE offers an answer to the industries ever growing consumption of valuable resources by designing high quality products and adjustable size ranges.

Based on our work with partner companies, we have developed a three-part cooperation model:

  1. MINI ETIQUETTE
    We guide the conceptual and aesthetic development of high-quality, durable, thoughtfully executed redesign.

  2. Deadstock Supplier
    Fashion companies that aim to return unsold garments and overproduction into a second lifecycle.

  3. Distribution and Production Partner
    Companies with an established customer base that support sales and production.

MINI ETIQUETTE has been developing ideas on how to transform the deadstock of major fashion companies into new childrenswear since 2019.

To us, giving these materials a second lifecycle is less a question of image, than an important necessity.

What has seemingly lost its purpose for others, becomes the foundation for our process of revaluation.

Redesign encourages collaborative processes. All actors along the supply chain work together toward a more resource-conscious future. Alongside conceptual depth, we place great importance on quality and on uniting aesthetics with functionality.